Cookie Policy

We ask that you read this cookie policy carefully as it contains important information on who we are and our use of cookies or similar technologies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities in the event you have a complaint.

This website is hosted SuperCoach CRM. They are an all in one platform for web hosting, customer relationship management and digital marketing. Please see their website for more information pertaining to their privacy policy and terms.

This cookie policy relates to your use of our website,

Throughout our website we may link to other websites owned and operated by certain trusted third parties, making additional products & services available to you. These other third party websites may also use cookies or similar technologies in accordance with their own separate cookie polices. For privacy information relating to these other third party websites, please consult their cookie policies and privacy policies as appropriate.


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies and other similar tracking technologies such as on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result. Videos or information we are offering may not display.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

Our use of cookies

We use cookies and other similar tracking technologies such as browser based trackers, action tags on this website to:

recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time or refill data); obtain information about your preferences and use of our website; use of our website; Enable interaction with live chat platforms keep track of the items stored in your shopping basket and take you through the checkout process or assist your checkout in case of /abandoned checkout', carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements; and target our marketing, remarketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; and make your online experience more efficient and enjoyable. For further information on cookies generally visit or

Types of cookies

The cookies we place on your device fall into the following categories:

Session cookies—these allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards. Persistent cookies—these are stored on your device in between browser sessions. These allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache. Strictly necessary cookies—these cookies are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided. They include, for example, client log-in cookies that enable you to log into secure areas of our site or make use of e-billing services. Performance/ analytical cookies; these allow us to assess site visitor behaviour, for example, recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. We use cookies to compile visitor statistics such as how many people have visited our site, how they reached our site, what type of technology they are using (e.g. Mac or Windows, which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website.

We also use Lead Connector our CRM system to collect information about how users interact with the website. These tools use cookies to collect information in an anonymous form, including the number of visitors to the site, from where visitors have come to the site and the pages they visited. We use the information generated by these tools to prepare reports and improve the customer experience of the website. Some cookies may be stored in conjunction with a user file containing data supplied by the user - please see privacy policy for details.

We have enabled services from Accentuate Agency Ltd on the website to allow us to review information about users of the website, including identifiers such as location & key words they are searching for. We may use this information to enable us to make decisions about what information to include on the website and how to present it as well as how to structure advertising on third party platforms.

We and our third-party suppliers, including Google, use first-party Google Analytics cookies and third-party DoubleClick cookies together to collect the data for the Google Display Network Impression Reporting functionality.

You may opt-out of tracking from Google Analytics and/or the Google Analytics Advertising features enabled on the website by refusing the use of cookies (see below), through configuring the Google Ad settings or by installing the Google Analytics Opt-out Browser Add-on.

Functionality cookies—these cookies allow our website to remember the choices you make (such as your user name, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites. Targeting cookies—also known as advertising cookies, these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on websites and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

Consent to use cookie

We will ask for your permission (consent) to place cookies or other similar technologies on your device, except where these are essential for us to provide you with a service that you have requested (eg to enable you to put items in your shopping basket and use our check out process).

There is a notice on our home page which describes how we use cookies and requests your consent to place cookies on your device. You can also manage your preferences by using our cookies banner.

How to turn off cookies

If you do not want to accept cookies, (meaning some of our website or products and/or services may not display properly) you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: the-public/online/cookies/. Alternatively you can decline non essential cookies using the cookie notice.

How to contact us

Please contact Jake Mahal if you have any questions about this cookie policy or the information we hold about you.

If you wish to contact us please send an email to [email protected]
write to 4, Cowley Close, Stafford, ST17 9UA or call
07825 314070.

Changes to this policy

This policy was published in April 2024 and last updated in April 2024.

We may change this policy from time to time, when we do we will inform you via our newsletter & website.

Do you need extra help?

If you would like this notice in another format (for example: audio, large print, braille) please contact us.

Data Controller & Owner

I, Jake Mahal, Expecting Antenatal Classes, 4, Cowley Close, Stafford. ST17 9UA,
[email protected]

Since the utilisation of third-party cookie & trackers on [email protected] is not entirely within Jake Mahal's control, any specific mentions of third-party cookies or trackers should be considered as indicative. For comprehensive information, users are advised to refer to the privacy policies of the respective third-party services mentioned in this document.

Due to the complex nature of tracking technologies, Users are encouraged to reach out to Jake Mahal if they require further clarification regarding the use of such technologies. Jake will try his best to explain this to you - because - quite frankly its bonkers (if you've read this far well done, I'll buy you a coffee!)

Instructions for opting out of interest-based advertising are available through various services such as YourOnlineChoices (EU and UK), the Network Advertising Initiative (US), the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan), or similar platforms. Freya Mahal suggests that Users utilise these resources alongside the information provided here in this document.

Additionally, the Digital Advertising Alliance provides an application named AppChoices, which assists Users in managing interest-based advertising on mobile apps. We hope this information is helpful.

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